Privacy Policy
This privacy policy explains how Dazzle Casino, operated for UK players under the brand Dazzle Casino on the website dezzle.casino, collects, uses, discloses and protects your personal data. It applies to all players and prospective players, as well as visitors to our website and users of our live chat and contact form. Please read it carefully before using our services. By creating an account or otherwise interacting with dezzle.casino, you acknowledge that you have read and understood this policy. This Privacy Policy is effective and applies to processing carried out from 6 November 2025.
Who We Are
Dazzle Casino (Dazzle Casino) is operated on the ProgressPlay Limited platform for players in Great Britain and certain other markets. For players in the United Kingdom, ProgressPlay Limited acts as the primary data controller for personal data collected via dezzle.casino.
Operator Details
- Legal entity: ProgressPlay Limited, a limited company incorporated in Malta.
- Registered / legal address: Level 3 (suite no. 1258), Tower Business Centre, Tower Street, Swatar, Birkirkara BKR 4013, Malta.
- Gambling licences:
- UK Gambling Commission account number 39335 for remote gambling services to players in Great Britain (verification: registers.gamblingcommission.gov.uk/39335).
- Malta Gaming Authority licence MGA/B2C/231/2012 for certain non-UK markets.
Data Protection Responsibility
- Data controller for UK players: ProgressPlay Limited, in relation to your use of Dazzle Casino at dezzle.casino.
- Data protection framework: UK General Data Protection Regulation ("UK GDPR") and the UK Data Protection Act 2018, together with applicable UK Gambling Commission requirements and the Privacy and Electronic Communications Regulations ("PECR") for cookies and electronic marketing.
How To Contact Us About Privacy
- Privacy contact / DPO function: Privacy Officer, ProgressPlay Limited.
- Postal contact: Privacy Officer, ProgressPlay Limited, Level 3 (suite no. 1258), Tower Business Centre, Tower Street, Swatar, Birkirkara BKR 4013, Malta.
- Online contact: 24/7 live chat and email/contact form available via https://dezzle.casino (please indicate that your request relates to "Privacy" or "Data Protection").
What Personal Data We Collect
We collect only the personal data necessary to operate Dazzle Casino safely, comply with legal obligations, and provide a secure and fair gambling environment for UK players. The specific data we collect depends on how you interact with us.
Identity and Contact Data
- Registration and profile data: full name, date of birth, gender (if provided), nationality, username, password or credentials, and unique player ID.
- Contact details: email address, residential address, country of residence, postcode, and mobile or landline telephone number (if provided).
- KYC/verification data: copies and details from identity documents (passport, driving licence, national ID), proof of address (utility bill, bank statement), and other documents you upload or provide for verification.
- Source of funds / wealth information: documents such as payslips, bank statements, tax returns or other evidence requested to comply with affordability, responsible gambling and anti-money laundering ("AML") rules.
Technical and Usage Data
- Technical identifiers: IP address, device identifiers, browser type and version, operating system, time zone and language settings, and similar information about the devices you use to access dezzle.casino.
- Log data: login and logout timestamps, session length, pages visited, referral URLs, clicks, in-game activity logs, support interactions, and error or crash reports.
- Cookies and similar technologies: unique cookie identifiers, session tokens, preference cookies, analytics cookies and advertising identifiers set by us or our partners. Details are provided in the "Cookies & Tracking Technologies" section.
Payment and Financial Data
- Payment method details: partial card numbers and expiry dates (card numbers are handled in line with PCI DSS; we do not store full card numbers in plain text), e-wallet identifiers (e.g. PayPal, Skrill, Neteller, Payz), Pay via Phone references, and related billing information.
- Transaction information: deposits, wagers, bonuses, wins and losses, withdrawals (including pending and processed withdrawals), applied fees (e.g. 1% withdrawal processing fee capped at £3, Pay via Phone deposit fees), and payment verification records.
- Anti-fraud and AML data: risk scores, internal checks, and flags relating to unusual or potentially suspicious activity across the ProgressPlay network of brands.
Behavioural and Profile Data
- Gameplay and betting history: games played (including Book of Dead and other titles), stakes, outcomes, session duration, and bonus usage.
- Responsible gambling information: deposit, wager, loss, and session limits you set; self-exclusion or time-out details; use of GamStop or other responsible gambling tools; and internal affordability or risk assessments where required.
- Marketing and communications data: your marketing preferences, records of email interactions (opens, clicks where permitted), and your responses to surveys or promotions.
Customer Support and Communication Data
- Support correspondence: records of live chat sessions (including transcripts), emails submitted via the on-site contact form, and other communications with customer support.
- Complaint and ADR data: information you provide when raising a complaint, documents submitted, internal assessment notes, and, where applicable, details related to cases escalated to the Independent Betting Adjudication Service (IBAS) or other dispute bodies.
Legal Basis for Processing
We process your personal data in accordance with the UK GDPR and the UK Data Protection Act 2018. Depending on the circumstances, one or more of the following legal bases may apply.
Performance of a Contract
- Account creation and management: processing necessary to register you as a player, maintain your account, verify your age and eligibility, and provide access to Dazzle Casino at dezzle.casino.
- Provision of gambling services: processing bets, managing game sessions, administering bonuses and loyalty schemes, and handling deposits and withdrawals (including the advertised internal pending and processing periods).
- Customer support: responding to queries, providing technical assistance, handling complaints, and managing your requests in relation to your account.
Compliance with Legal Obligations
- Gambling and AML regulations: fulfilling requirements imposed by the UK Gambling Commission, Malta Gaming Authority and applicable AML/CTF laws, including identity verification, affordability checks, transaction monitoring, and record retention.
- Responsible gambling: implementing measures to detect and prevent gambling-related harm, including use of tools such as deposit limits, time-outs, self-exclusion, and GamStop participation.
- Regulatory and law enforcement requests: responding to lawful instructions or information demands from regulators, tax authorities or law enforcement bodies.
Legitimate Interests
- Security and fraud prevention: protecting our platform, players and payment partners from fraud, abuse, money laundering, bonus misuse and other unlawful activity, including risk scoring across the ProgressPlay network.
- Service improvement and analytics: analysing aggregated or pseudonymised player behaviour (e.g. game popularity, typical session lengths, device usage) to maintain and enhance the quality, security and performance of the service.
- Network and business administration: operating internal reporting, auditing, testing, and business continuity processes, provided these interests do not override your rights and freedoms.
Consent
- Marketing communications: sending you email, SMS or push marketing about offers and news from Dazzle Casino where you have opted in, and allowing you to withdraw consent at any time via account settings or the unsubscribe link.
- Non-essential cookies and tracking: using analytics and advertising cookies and similar technologies on your device, in accordance with your preferences recorded via our cookie banner or settings.
- Special categories of data: where exceptionally we process sensitive data (for example, information about your health or vulnerability that you voluntarily provide to support responsible gambling measures), we will seek your explicit consent where required by law, while also relying on regulatory obligations to protect vulnerable persons.
Purpose of Processing
We use the personal data collected through dezzle.casino only for specified, explicit and legitimate purposes. These purposes include, in particular, the following.
Providing and Managing Our Services
- Running your account: enabling registration, login, authentication, balance management, payment processing, and access to games and promotions on Dazzle Casino.
- Processing transactions: accepting deposits (via debit cards, PayPal, Skrill, Neteller, Payz, Pay via Phone and other methods), processing withdrawals (including applicable fees and timeframes), and settling bets and winnings.
- Customer support: handling your requests via 24/7 live chat and email/contact forms, providing status updates, and documenting communications for quality and dispute resolution.
Compliance, Safety and Responsible Gambling
- Age and identity verification: confirming that you are 18+ and eligible to gamble, by using KYC and document verification processes and additional checks where your activity changes or higher-risk thresholds are met.
- Anti-fraud and AML monitoring: monitoring transactions for unusual patterns, preventing chargebacks and misuse, and complying with legal reporting obligations.
- Responsible gambling measures: monitoring patterns of play, applying or adjusting limits and interventions, and supporting tools such as time-outs, self-exclusion and participation in the GamStop scheme.
Improvement, Analytics and Marketing
- Service optimisation: analysing gameplay and technical performance to improve game selection, website responsiveness, user experience and platform stability.
- Analytics and statistics: compiling aggregated statistics (e.g. common payment methods, approximate withdrawal timeframes reported by users) to understand how our services are used and to inform operational decisions.
- Marketing communications: providing personalised offers, bonuses and news where you have consented, measuring the effectiveness of campaigns, and managing your marketing preferences across the ProgressPlay network.
Disclosure & Sharing
We do not sell your personal data. However, for the purposes described in this policy, we may share your data with carefully selected third parties, subject to appropriate safeguards and, where required, data processing agreements.
Service Providers and Business Partners
- Payment processors and banks: providers handling deposits and withdrawals (e.g. Visa/Mastercard, PayPal, Skrill, Neteller, Payz and Pay via Phone partners) for transaction processing, verification and fraud prevention.
- IT, hosting and platform providers: data centres, cloud providers, software vendors and security specialists that host and support the ProgressPlay platform and dezzle.casino.
- Verification and risk management partners: age and identity verification services, fraud and AML screening tools, credit reference or open banking providers where permitted, and responsible gambling / affordability assessment tools.
- Analytics and marketing partners: providers of analytics, customer engagement and advertising tools that help us understand service usage and, where you consent, deliver relevant marketing.
Regulators, Authorities and Dispute Bodies
- Regulators and supervisory authorities: the UK Gambling Commission, the Malta Gaming Authority and other competent regulatory bodies, including in relation to licence compliance, audits, reporting and investigations.
- Alternative dispute resolution ("ADR") providers: the Independent Betting Adjudication Service (IBAS) or other ADR entities, where you choose to escalate an unresolved complaint in line with our complaints procedure.
- Law enforcement and legal advisors: police, courts, governmental bodies and professional advisers where disclosure is necessary to establish, exercise or defend legal claims, or to comply with applicable law.
Group and Structural Changes
- ProgressPlay network: internal sharing within the ProgressPlay Limited group and its operational network of white label casino brands for centralised risk management, compliance, reporting and platform administration.
- Business transfers: in the event of a merger, acquisition, reorganisation or transfer of business relating to Dazzle Casino, your personal data may be disclosed to potential or actual purchasers or their advisors, subject to confidentiality obligations and in accordance with data protection law.
International Transfers
Because ProgressPlay Limited is based in Malta and uses a network of international service providers, your personal data may be transferred to and processed in countries outside the United Kingdom.
Transfers Within the UK and EEA
- UK and Malta: your data is routinely processed in the United Kingdom and in Malta, where our registered office is located and certain central functions are carried out. Malta is part of the European Economic Area ("EEA").
- EEA service providers: where we use providers located in the EEA, transfers between the UK and EEA are carried out in reliance on the UK's adequacy regulations for the EEA, ensuring an equivalent level of protection.
Transfers to Other Countries
- Non-adequate countries: in limited cases, your data may be transferred to countries that do not benefit from a UK "adequacy" regulation (for example, certain IT, analytics or payment partners located outside the UK/EEA).
- Safeguards used: where such transfers occur, we implement appropriate safeguards, which may include:
- the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses;
- EU Standard Contractual Clauses (for EEA-related processing); and
- technical measures such as encryption, access controls and data minimisation.
- Further information: you may contact us using the details in the "Who We Are" section to request more information about the specific safeguards applied to an international transfer concerning your data.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including for the purposes of satisfying legal, regulatory, accounting or reporting requirements. Retention periods may vary according to data category and applicable law.
Typical Retention Periods
- Account and identification data: normally retained for the duration of your active account and, after closure, for a period typically up to five (5) years, or longer where necessary to comply with AML, gambling or tax obligations or to resolve disputes.
- Transaction and gameplay records: retained for at least five (5) years from the date of the relevant transaction or from account closure, in line with regulatory obligations and internal auditing requirements.
- Customer support and complaint records: retained for as long as needed to manage your request or complaint and, thereafter, for up to six (6) years where relevant to potential regulatory queries or legal claims.
- Marketing data: retained until you withdraw your consent or object to marketing, after which we will cease marketing and maintain only minimal records of your preference to ensure it is respected.
Deletion and Anonymisation
- Deletion criteria: when data is no longer required for the purposes for which it was collected, and we are not legally obliged to retain it, we will delete or irreversibly anonymise it.
- Regulatory overrides: where legal obligations (for example, AML laws or UK Gambling Commission requirements) require retention beyond your request for deletion, we will restrict processing of the data to those obligations and inform you accordingly.
Your Rights
As a data subject, you benefit from a range of rights under the UK GDPR and related UK data protection law. Where applicable and consistent with local law, similar rights may also be recognised under other regimes, such as the EU GDPR and, for individuals in Mexico whose data may exceptionally be processed by us, the Federal Law on Protection of Personal Data Held by Private Parties.
Core Data Protection Rights
- Right of access: you have the right to obtain confirmation as to whether we process your personal data and, if so, to receive a copy along with information about how it is used.
- Right to rectification: you can request correction of inaccurate data or completion of incomplete data, for example by updating your account details or contacting support.
- Right to erasure: in certain circumstances, you may request deletion of your personal data (for example, where it is no longer necessary for the purposes for which it was collected), subject to our obligation to retain some data under gambling and AML regulations.
- Right to restriction: you can ask us to restrict processing of your data in specific situations, such as while we investigate the accuracy of the data or your objection to processing.
- Right to data portability: where processing is based on consent or contract and carried out by automated means, you may request a structured, commonly used and machine-readable copy of certain personal data, or its transfer to another controller where technically feasible.
- Right to object: you can object at any time to processing based on our legitimate interests, including profiling for such purposes, and we will stop unless we have compelling legitimate grounds or legal requirements to continue.
- Right to withdraw consent: where we rely on your consent (for example, for marketing or non-essential cookies), you may withdraw that consent at any time, without affecting the lawfulness of processing based on consent before withdrawal.
- Rights relating to automated decision-making: if we use automated decisions that have legal or similarly significant effects on you (for example, certain fraud or affordability assessments), you may request human review, express your point of view and contest the decision.
How to Exercise Your Rights
- Submission channels: you can exercise your rights by contacting us via the live chat or email/contact form on dezzle.casino, or by writing to the Privacy Officer at our registered address.
- Information we may request: to protect your account and personal data, we may need to verify your identity (for example, by asking you to log in, confirm certain details, or provide documentation) before responding.
- Response timeframe: we aim to respond without undue delay and, in any event, within one month (30 days) of receiving a valid request. This period may be extended by up to two further months for complex or numerous requests; we will inform you if an extension is necessary.
- Charges: exercising your rights is generally free of charge. We may charge a reasonable fee or refuse to act on requests that are manifestly unfounded or excessive, in line with applicable law.
Supervisory Authorities and Cross-Border Context
- United Kingdom: if you are based in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in addition to, or instead of, contacting us:
- Website: https://ico.org.uk
- Helpline: +44 (0)303 123 1113
- European Union / EEA: if you are in the EEA and your data is processed subject to EU GDPR, you may also complain to your local data protection authority in your country of residence, place of work or place of alleged infringement.
- Mexico: while dezzle.casino primarily targets the UK market, individuals in Mexico who believe their personal data is processed by us may have rights under the Mexican Federal Law on Protection of Personal Data Held by Private Parties and may contact the National Institute for Transparency, Access to Information and Personal Data Protection (INAI) via https://www.inai.org.mx. In case of conflict, the governing law for UK players remains UK data protection law.
Cookies & Tracking Technologies
We use cookies and similar technologies on dezzle.casino in accordance with UK data protection law and PECR. Cookies help us run the website, remember your preferences, analyse usage and, where permitted, deliver relevant marketing.
Types of Cookies We Use
- Strictly necessary (session) cookies: required for the site to function, enabling core features such as secure login, account management, and bet placement. These are typically session-based and expire when you close your browser.
- Functional (persistent) cookies: used to remember your preferences, such as language, cookie choices, and display settings, so you have a consistent experience across visits.
- Analytics cookies: used to collect aggregated information about how visitors use dezzle.casino (e.g. which games are most popular, average load times). These help us improve the performance and usability of Dazzle Casino.
- Advertising and tracking cookies: where enabled, these may be set by us or our advertising partners to build a profile of your interests and show relevant ads on our site or other sites. These typically involve third-party cookies and similar identifiers.
Managing Cookies
- Cookie consent banner: on your first visit, and periodically thereafter, you will be presented with a cookie banner enabling you to accept or manage non-essential cookies. You can update your choices at any time via the cookie settings panel, where available.
- Browser settings: you can configure your browser to block or delete cookies, including strictly necessary cookies; however, disabling certain cookies may affect the functioning of dezzle.casino and your ability to log in or place bets.
- Do Not Track and similar signals: while we respect privacy, the industry standard for interpreting such signals is still evolving, and our response may vary; please also use the cookie settings available on the site.
Data Security
We take the security of your personal data seriously and implement technical and organisational measures designed to protect it against unauthorised access, loss, misuse or alteration. However, no system can be guaranteed 100% secure, and you also play an important role by keeping your credentials confidential.
Technical and Organisational Measures
- Encryption in transit and at rest: data transmitted between your browser and dezzle.casino is protected using TLS (Transport Layer Security) 1.2 or higher. We also use encryption and pseudonymisation where appropriate for stored data.
- Access controls: access to personal data is restricted to authorised staff and service providers who need it to perform their roles, based on least-privilege principles and role-based access controls.
- Authentication and account security: we maintain controls to protect player accounts and encourage strong passwords and secure device practices; multi-factor authentication may be introduced or required for certain actions where risk dictates.
- Secure payments and PCI DSS: ProgressPlay Limited complies with PCI DSS requirements for handling payment card data, and card information is processed through secure, certified payment gateways rather than being stored in clear text on our systems.
- Monitoring and audits: systems are monitored for unusual activity, and security controls are regularly reviewed, tested and updated to address emerging threats and regulatory expectations.
- Training and policies: staff with access to player data receive data protection and information security training, and are bound by confidentiality obligations and internal policies.
Incident Response
- Breach management: we have procedures in place to identify, investigate and respond to personal data breaches. Where a breach is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, inform you without undue delay.
- Standards and certifications: our aim is to align our security practices with recognised frameworks such as ISO/IEC 27001 and SOC 2 where appropriate. As of 2025, there is no public evidence of ISO 27001 certification for the platform; this policy does not represent such certification but reflects our ongoing commitment to robust security.
Complaints & Contacts
We encourage you to contact us first if you have any concerns about how we handle your personal data. We will take your concerns seriously and work with you to resolve them, including where they relate to responsible gambling, payments or account issues at Dazzle Casino.
How to Raise a Privacy Complaint with Us
- Step 1 - Contact our Privacy contact: use the live chat or email/contact form at dezzle.casino, or write to the Privacy Officer at ProgressPlay Limited, clearly marking your communication as "Privacy complaint".
- Step 2 - Investigation: we will acknowledge your complaint, typically within a reasonable time, and investigate the issue by reviewing relevant records (such as account logs, communications and transaction history).
- Step 3 - Response: we aim to provide a substantive response to privacy-related complaints within one month (30 days), or sooner where possible. For complex cases, we may need additional time, but we will keep you updated.
Escalation Routes
- UK data protection supervisory authority (ICO): you have the right to lodge a complaint with the Information Commissioner's Office if you are not satisfied with our response:
- Website: https://ico.org.uk
- Helpline: +44 (0)303 123 1113
- Postal address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom.
- Gambling-related complaints and ADR: for disputes primarily about gambling transactions or outcomes, please first follow our internal complaints procedure described on the website. If your complaint remains unresolved after eight (8) weeks or reaches "deadlock", you may escalate it free of charge to the Independent Betting Adjudication Service (IBAS) at https://ibas-uk.com/. IBAS decisions are binding on the operator up to £10,000.
- UK Gambling Commission guidance: additional guidance on gambling-related complaints is available from the UK Gambling Commission at https://gamblingcommission.gov.uk/public-and-players/complaints.
- Other data protection authorities: if EU or Mexican data protection law applies to your situation, you may also have the right to complain to your local EU supervisory authority or, in Mexico, to INAI, as described in the "Your Rights" section. The primary supervisory authority for UK players is the ICO.
Updates
We may update this Privacy Policy from time to time, for example to reflect changes in law, regulatory guidance, our services or our internal practices. The version posted on https://dezzle.casino/privacy-policy/ will always be the currently applicable version.
How We Will Inform You
- Minor changes: for non-material updates (such as clarifications or formatting improvements), we may update the text and adjust the "Last updated" date without separately notifying you, although we encourage you to review the policy periodically.
- Material changes: where we make significant changes that materially affect how we process your personal data (for example, new processing purposes, new categories of recipients or substantial changes in retention), we will provide additional notice. This may include:
- email notifications to the address associated with your account;
- prominent notices or banners on dezzle.casino; and/or
- alerts or messages within your account dashboard.
- Advance notice: where feasible and required, we will provide at least thirty (30) days' notice before material changes take effect, giving you an opportunity to review the updated policy and, if you do not agree, to close your account and cease using the service.
Version Control
- Last updated: 6 November 2025.
- Changelog: material changes from prior versions may be summarised at the end of the online policy or in accompanying notices (for example, expanded information on international transfers, updated references to regulatory guidance, or clarification of retention periods).